Buyers are having trouble verifying the channels their most premium YouTube ads are running on, as transparency continues to be a distant dream in the larger streaming video ecosystem. Four buyers ...

Google Preferred is no longer preferred by Google. Starting with this year’s upfront, the company is giving advertisers a new way to reach consumers of its most popular videos in the United States and ...

YouTube today unveiled a new product for advertisers called YouTube Select that unifies the video service's premium ad offerings under one banner. The announcement made in a blog post by Vishal Sharma ...

YouTube on Tuesday plans to launch a new offering called YouTube Select that replaces Google Preferred, the heart of the company’s upfront offering. The move supports advertisers buying YouTube media ...

Google has announced the launch of YouTube Select, a new way for advertisers to reach new customers. Using YouTube Select, advertisers can reach people across the whole YouTube ecosystem. Google has ...

YouTube is continuing its efforts to expand its advertising platform in an effort to compete with traditional television. This week, they announced a revamped advertising option called YouTube Select.

Add Yahoo as a preferred source to see more of our stories on Google. YouTube delivered its ninth annual NewFronts presentation to digital ad buyers, in a shorter, online format it dubbed "Brandcast ...

For its YouTube Select service, Google-owned YouTube has introduced two new features, doing so at the 2023 edition of its annual Brandcast event, which took place on May 17. In an official blog post, ...

To help advertisers connect better with their audiences and explore new ones, YouTube has launched a new global content solution called YouTube Select, which is touted as a re-imagination and ...