KANSAS CITY, Mo., Nov. 16, 2023 (GLOBE NEWSWIRE) -- ChannelMix, the industry-leading marketing revenue generation platform, proudly announces the release of its groundbreaking Marketing Impact ...

BOSTON, June 11, 2024 (GLOBE NEWSWIRE) -- Agital, the digital marketing agency delivering measurable business results to marketers and business leaders, announced today updates to its Media Mix ...

Tinuiti, the largest independent full-funnel marketing agency in the U.S. across the media that matters most, today announced being a partner for TikTok’s new Media Mix Modeling (MMM) badge – the new ...

Iridio by RRD and Keen Decision Systems provide marketers with faster, more accurate and actionable insights that surpass industry standards. The collaboration delivers a unified, high-speed marketing ...

Media mix modeling (MMM) has become a cornerstone of modern marketing measurement. As privacy changes and signal loss have made user-level attribution less dependable, marketers are turning to MMM's ...

AUSTIN, Texas--(BUSINESS WIRE)--Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, today announced major enhancements to its flagship Measured Incrementality Model ...

The digital media landscape is at a crossroads, one you may not really recognize. The last 20 years or so have been spent making the case that digital media is great at building a brand and driving ...

Key stat: 61% of US retail business decision-makers use media mix modeling to measure incrementality, according to December 2025 data from Feedvisor. Use this chart: Drop this in your next measurement ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our ...

The marketing landscape is experiencing a seismic shift. Retail media networks are projected to be the fastest-growing advertising channel through 2027, with annual growth exceeding 20%, according to ...

Media mix modelers should reconsider radio as a new media channel and avoid constraining current radio ROI with historical performance benchmarks due to improvements in as-run delivery data, according ...