Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. In a competitive marketplace where brands are relentlessly ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

<strong><em>#FeatureBySeaman’sSchnapps: ...</em></strong>offering guests some servings of the smooth brand while product samples were neatly arranged in a prominent ...

When you are a first-time board candidate, you need to shift your focus from "I am an operator" to "I am an advisor/guide." What got you here won’t get you there; you need to pivot/reposition. But how ...

I have clothes hanging in my closet that I’ve barely worn since I bought them. They’re practically brand new, hanging there and never seeing the light of day. What gives? Here’s what I’ve learned. If ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

If you're struggling to develop your unique identity and voice in the marketplace, you might consider hiring a branding ...

It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way ...