EVERETT, Wash. — Restaurants looking to stand out in a crowded marketplace may want to take a closer look at augmented reality. New research from Washington State University suggests that adding ...

Vince Kilian, Marxent product development lead, uses a virtual reality headset. Virtual and augmented reality are being integrated into the shopping experience at many retailers, such as Macy's. >> ...

ROCHESTER, N.Y. (WROC) — When it comes to augmented reality, Barry Silverstein can say he was in the room where it happened. As senior director and chief technology officer of optics and display in ...

AR vs VR comparison highlights two rapidly evolving immersive technologies shaping how people interact with digital content. Augmented reality vs virtual reality differs mainly in how each system ...