Ever wonder why ticket prices keep changing? Here's how dynamic pricing affects flights, concerts, sporting events and more.

Leeds United chairman Paraag Marathe made headlines last week when he spoke about dynamic pricing for football match tickets.

The tour and activity industry is entering the jet age. Airlines and hotels have used dynamic pricing to improve revenues and increase yields for years, now tour and activity businesses can create ...

Delta is testing technology that could charge you more (or less) for the same flight based on what it predicts you’re willing to pay. While lawmakers are calling it “pain point pricing” and putting ...

More than seven years ago, I wrote an article for Travel Weekly about early strides airlines were taking with dynamic pricing and personalized offers. "Imagine if airlines could tailor fare offers ...

FIFA is planning to sell general sale tickets for the men’s World Cup in 2026 under a dynamic pricing model, a system whereby prices fluctuate based on demand. So far, the only ticket packages ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company Fetcherr. And while the test was initially limited, executives from the ...

Disneyland Paris recently adopted a demand pricing model that rewards visitors who book early and punishes those who wait too long to buy tickets for the European theme park that often serves as a ...